Heather Ritchie, VP, Product Strategy and Development

Heather Ritchie is VP, Product Strategy and Development at Real Endpoints. She works closely with our customers and partners to gain an in-depth understanding of their business objectives and priorities, applying that to our product strategy and roadmap for which Heather is responsible. She also has accountability for the design, development, and market launch of product enhancements and new products, working with our customers and the entire Real Endpoints’ team throughout the process.

Heather’s expertise is in defining healthcare technology product strategies and delivering business and consumer solutions to market. She has spent her career in healthcare, holding engagements across payer, provider, biopharmaceutical, government, and healthcare technology companies, both large and small. Prior to joining Real Endpoints, Heather was Senior Director of Product Strategy at Eliza/HMS. Before that she held senior-level product strategy and management roles at zakipoint Health, Anthem and WebMD Health Services.

Heather has a BA in Biochemical Sciences from Harvard University and an MS in Healthcare Management from Harvard T.H. Chan School of Public Health.

Our Team

Jeffrey Berkowitz

CEO and Director

Mr. Berkowitz is one of the rare top executives whose career has spanned most key verticals in global healthcare -- with executive committee and....

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Susan Raiola


Susan Raiola is the President of Real Endpoints. Ms. Raiola has over 10 years of experience in the pharmaceutical consulting...

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Roger Longman


Mr. Longman is recognized as an expert in biopharmaceutical strategy and reimbursement and often speaks at key...

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Norman Selby

Vice Chairman

Norman C. Selby has spent 35 years in the healthcare world in a variety of consulting, managerial, investor and Board roles...

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Jane F. Barlow, MD, MPH, MBA

EVP & Chief Clinical Officer

Jane Barlow is a clinical and strategic executive with over 25 years of healthcare leadership...

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Beth Nash, MD

Chief Medical Officer

Dr. Beth Nash is Chief Medical Officer at Real Endpoints, where her team of pharmacists and biostatisticians has developed...

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Heather Ritchie

VP, Product Strategy and Development

Heather Ritchie is VP Product Strategy and Development at Real Endpoints. She works closely with our customers and partners...

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Jane Borne, RPh

VP, Pharmacy

Jane Borne, RPh, is responsible for ensuring the clinical credibility and evidence basis of all RE drug evaluation activities...

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Amy Steinkellner, PharmD

Senior Consultant

Amy Steinkellner, PharmD, has worked with the Real Endpoint team since 2012. She serves as senior clinical advisor to the research...

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Robert Galvin, MD

Dr. Robert Galvin is the Chief Executive Officer of Equity Healthcare (EH), which oversees the management of health care for firms...

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Michael Sherman, MD

Dr. Michael Sherman serves as Chief Medical Officer and senior vice president for Harvard Pilgrim Health Care...

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Dennis Purcell

Dennis is the Founder, Senior Advisor, and previous Senior Managing Partner of Aisling Capital LLC.,  a leading investment firm...

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Linda Blackerby

Linda has been serving as the President of Pharma Intelligence at Informa since May 2015, overseeing an income statement...

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Arthur Pappas (Observer)

Art has over 30 years of experience as a pharmaceutical industry executive and venture capital investor in...

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