Susan Raiola, President
Susan Raiola is the President of Real Endpoints. Ms. Raiola has over 15 years of experience in the pharmaceutical consulting industry with a primary emphasis on reimbursement and market access. Ms. Raiola has consulted for both large and small pharmaceutical companies and has assisted with the commercial strategy for both new and inline products. Her experience ranges across multiple therapeutic areas including immunology, gastroenterology, cardiovascular, oncology (both solid and liquid), as well as orphan diseases.
Ms. Raiola has developed several novel diagnostic assessments including Hub Excellence™, which optimizes the design of patient support programs based on competitor benchmarking, key stakeholder insights, and assessments of customer unmet needs & pain points. In addition, she has developed RE Assist, an online tool that helps Medicare patients navigate financial hurdles. Through both of these tools, Ms. Raiola and her team provide actionable insights and develop a tactical roadmap to maximize customers’ market access opportunities.
Ms. Raiola began her career as a financial analyst for Prudential, eventually managing a division responsible for individual insurance financial analysis and projections. She holds a BS in Finance, summa cum laude, from Seton Hall University. In 2019 she was recognized in PharmaVoice magazine as one of the 100 Most Inspiring Leaders in the Life Sciences.