Press Releases


October 8, 2019

Real Endpoints: Research supports expanding insurance coverage of non-invasive prenatal testing

Research conducted by the University of Colorado Skaggs School of Pharmacy and Pharmaceutical Sciences provides evidence to support expansion of insurance plan coverage of noninvasive prenatal testing (NIPT), to women under the age of 35. It represents a first-of-its-kind published analysis of results from a risk-sharing agreement between biotechnology company Illumina, Inc. and insurer Harvard Pilgrim Health Care, conducting the research in partnership with advisory firm Real Endpoints to evaluate the impacts of the agreement.

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August 6, 2019

RE’s president recognized for innovation in translating theoretical reimbursement coverage to real access for patients

Real Endpoints (RE), an advisory and analytics firm entirely focused on enhancing appropriate access to healthcare innovation, announced today that its president, Susan Raiola, has been named to the PharmaVOICE 100 list of the most inspiring people in the life sciences industry. Susan was honored for her innovations in understanding what works among the plethora of patient and provider support programs and Hubs – and then crafting effective strategies specific to the client’s medicine.

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September 13, 2018

Real Endpoints Appoints Jeff Berkowitz, CEO and Director

Real Endpoints (RE), a leader in the development and implementation of proprietary tools to strengthen pharmaceutical market access for an evolving healthcare landscape, announced today that Jeff Berkowitz, a 20-year veteran of the pharmaceutical, drug distribution, pharmacy and payer industries, has joined the company as CEO and member of the board of directors. Jeff is one of the rare executives whose......

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February 20, 2018

Harvard Pilgrim and Illumina sign first-of-its-kind value-based contract

Real Endpoints plays a valuable role in orchestrating a first-of-its-kind value-based contract between Harvard Pilgrim and Illumina by introducing the parties and helping to craft the deal structure. Real Endpoints will provide all analytics and financial reconciliation for the initiative.

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July 17, 2017

Real Endpoints appoints Jane F. Barlow, MD, EVP and Chief Clinical Officer

Real Endpoints (RE), a data, analytics, and advisory company that helps payers and biopharma companies define the value and economic impact of new pharmaceuticals and value-based approaches to reimbursement, announced today that Jane F. Barlow, MD, MPH, MBA, a 25-year veteran of healthcare payers, has joined the company as Executive Vice President and Chief Clinical Officer. Dr. Barlow will lead RE’s advisory work as well as applications of its assessment tools.

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January 31, 2017

Survey finds variability in MS treatment preferences among individual patients, and among stakeholder groups

Real Endpoints, LLC (RE), a data and analytics firm that assesses and quantifies pharmaceutical value, has just completed an extensive literature review and survey to tease out how different stakeholder groups assess the value of current multiple sclerosis (MS) therapies.

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