Rob O’Brien, Vice President, Specialty

Rob O’Brien, RE’s VP Specialty, has over 20 years of managed care, PBM, and specialty pharmacy experience. Over the past 2 decades at CVS Health, he has worked closely with payers across all business segments (commercial and government) and drug benefit programs (both pharmacy and medical).  At CVS Health he held a number of leadership positions of increasing responsibility. He directed the Health Plan segment clinical team for 8 years, then moved to CVS Specialty where he led a team of specialty clinical experts supporting PBM customers on managing specialty trend and patient care as well as a product development and innovation team that brought to market CVS Specialty’s innovative digital engagement tools for its specialty patients. During his tenure, the business grew to over $60 billion, serving over a million patients a year.  While at CVS Health, Rob also had accountability for leading the sales efforts for medical benefit management solutions and commercialization of the PBM product portfolio. Under Rob’s leadership CVS’ Novologix hit record sales and adoption of Novologix’s medical benefit management solution, while also continuing to expand Novologix’s capabilities across integrated benefit prior authorization, oncology management, medical rebates and site of care optimization.  Rob attended Albany College of Pharmacy and is a licensed pharmacist located in New York.

Our Team

Jeffrey Berkowitz

CEO and Director

Mr. Berkowitz is one of the rare top executives whose career has spanned most key verticals in global healthcare -- with executive committee and....

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Susan Raiola

President

Susan Raiola is the President of Real Endpoints. Ms. Raiola has over 10 years of experience in the pharmaceutical consulting...

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Roger Longman

Founder and Chairman

Roger Longman is co-founder and chairman of Real Endpoints LLC, a leading reimbursement-focused.....

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Jane F. Barlow, MD, MPH, MBA

EVP & Chief Clinical Officer

Jane Barlow is a clinical and strategic executive with over 25 years of healthcare leadership...

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Ryan Walsh

Vice President, Client Services

Ryan Walsh joins Real Endpoints as Vice President for Client Services.  In this capacity, Ryan is responsible for marketing and promotional.....

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Rob O’Brien

Vice President, Specialty

Rob O’Brien, RE’s VP Specialty, has over 20 years of managed care, PBM, and specialty pharmacy experience. Over the past

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Beth Nash, MD

Chief Medical Officer

Dr. Beth Nash is Chief Medical Officer at Real Endpoints, where her team of pharmacists and biostatisticians has developed...

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Amy Steinkellner, PharmD

Senior Consultant

Amy Steinkellner, PharmD, has worked with the Real Endpoint team since 2012. She serves as senior clinical advisor to the research...

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Jeffrey Berkowitz

CEO and Director

Mr. Berkowitz is one of the rare top executives whose career has spanned most key verticals in global healthcare —

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Linda Blackerby

Linda has been serving as the President of Pharma Intelligence at Informa since May 2015, overseeing an income statement...

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Robert Galvin, MD

Dr. Robert Galvin is the Chief Executive Officer of Equity Healthcare (EH), which oversees the management of health care for firms...

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Roger Longman

Founder and Chairman

Mr. Longman is recognized as an expert in biopharmaceutical strategy and reimbursement and often speaks at key industry events organized

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Arthur Pappas (Observer)

Art has over 30 years of experience as a pharmaceutical industry executive and venture capital investor in...

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Dennis Purcell

Dennis is the Founder, Senior Advisor, and previous Senior Managing Partner of Aisling Capital LLC.,  a leading investment firm...

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Norman C. Selby

Vice Chairman

Norman C. Selby has spent 35 years in the healthcare world in a variety of consulting, managerial, investor and Board

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Michael Sherman, MD

Dr. Michael Sherman serves as Chief Medical Officer and senior vice president for Harvard Pilgrim Health Care...

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